This article first appeared in Telecom Review
In an exclusive interview with Telecom Review, Ionut Grosu, CTO, Apptium Technologies, expanded on how the company is empowering CSPs to drive digital transformation, and consequently facilitating the introduction of scalable, secure, and hyper-personalized experiences in a global, multi-cloud ecosystem.
Can you briefly explain how Apptium brings innovation to life with its services and solutions?
Apptium is redefining the digital service landscape, empowering communication service providers (CSPs) to scale and compete like never before. Our Cloud Commerce Platform (CCP) is not just a marketplace; it’s an integrated ecosystem that connects providers, aggregators, resellers, and end customers in a multi-tier, multi-cloud experience that supports diverse business models. This platform accelerates CSPs’ time-to-market by connecting their marketplace to 186,000 marketplaces worldwide, supporting 14 currencies, making it a truly global solution.
Apptium isn’t just about providing technology; we simplify access to a dynamic ecosystem that allows CSPs to evolve with minimal friction, focusing on security, scalability, and operational efficiency. Our approach goes beyond incremental improvement—Apptium is building a vibrant, interconnected ecosystem where CSPs can innovate at-speed, maximize efficiency, and deliver transformative digital experiences.
From your perspective, what is the importance of leveraging digital growth for business success?
In today’s landscape, digital growth is essential for any business to remain competitive and customer-focused. For CSPs, digital transformation means staying relevant in a world where customers expect instant, secure, and personalized experiences.
With Apptium’s Cloud Commerce Platform, CSPs can fully embrace digital technologies such as AI and automation to manage cloud-based solutions, optimize customer relationships, and enhance security—all while providing seamless, hyper-personalized digital experiences. Our platform allows CSPs to not just keep pace with customer demands but stay ahead, scaling offerings in real-time and building stronger customer loyalty. Apptium’s goal is to make digital transformation accessible and empowering for CSPs, paving a path for them to expand and thrive.
What has been key to Apptium’s success in 2024 and how can this be leveraged further in 2025?
Apptium’s success in 2024 has stemmed from our focus on empowering CSPs to unlock their cloud commerce potential faster than ever before. We revamped our admin portal to offer a more intuitive and efficient user experience, reducing the steps needed to complete tasks, surfacing key reports, and enabling customizable dashboards. Additionally, we developed a standardized Product Information Model (PIM) for all providers, including hyperscalers, creating a unified, multi-cloud experience that’s easy to manage and scale.
Looking ahead to 2025, we are intensifying our focus on AI-powered advancements to redefine the capabilities of our platform. By embedding advanced intelligence, we aim to empower CSPs to uncover new cross-sell and upsell opportunities, deliver context-aware recommendations, optimize service interactions with unprecedented precision, and gain real-time, AI-driven insights that provide a comprehensive understanding of their business operations, enabling them to make data-informed decisions with confidence.
Come see the early versions of our AI tools and how they’re powering data-driven recommendations now at the Apptium Booth in the Telecom Review Leaders’ Summit Expo Hall (Booth #2). Join us there to see what the future of supporting CSPs in capturing new markets and sustaining growth in an ever-evolving digital world looks like or learn more at www.apptium.com.
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