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Enhanced Omni-Channel Shopping Experience
Business Challenges
Client needed to modernize its IT platforms and revamp its customer engagement experience by radically transforming the tools and applications used to deliver their on-demand insurance plans.
Solution
Apptium developed a comprehensive CRM solution that spans the entire customer engagement lifecycle journey. This solution supports key functionalities by integrating to systems such as Policy Management, Claims Management, and Pricing, as well as new age systems of engagement and differentiation such as Marketing Automation, Sales and Lead Management and CRM 360.
Business Outcomes
• Digital transformation of client’s IT environment with seamless integrations to legacy platforms
• Superior, personalized customer experience throughout customer engagement journey
• Increased sales opportunities through lead generation and management system
• Comprehensive view of the customer enabling personalized and proactive experiences in every customer-facing channel.
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