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Marketing Associate

Sales and Marketing
Reston, VA
February 19, 2025

*This is a full-time, in-office position*

Apptium is seeking multiple creative and energetic Marketing Associates to join our team. Ideal candidates are highly organized, self-motivated, and eager for growth and advancement. This role provides an excellent opportunity to gain hands-on experience in various marketing initiatives while working closely with cross-functional teams.

KEY RESPONSIBILITIES

  • Support daily administrative functions within the Marketing team.
  • Lead internal communications, including newsletters, marketing updates, event announcements.
  • Maintain internal library of company and marketing assets, templates, and materials.
  • Assist in the creation, updating, and cataloging of marketing assets such as case studies, brochures, presentations, and articles.
  • Assist in planning, creating, and executing a monthly marketing calendar, including social media posts, events, article placements, press releases, and more.
  • Assist in research on target markets and develop content and collateral to fuel campaigns specifically geared toward those markets.
  • Develop and maintain updated corporate branding standards and templates.
  • Coordinate event planning efforts, managing activities from pre-event organization to post-event follow-ups.
  • Conduct competitor analysis, industry research, and market trend assessments.
  • Maintain and expand the Global Contact database, ensuring up-to-date records for customers, prospects, partners, media, and analysts.
  • Work cross-functionally with teams such as Sales, Product, and HR to collaborate on campaigns and initiatives.
  • Serve as a liaison between Marketing and other business units, ensuring collaboration on various projects.
  • Work both independently and collaboratively, demonstrating initiative and a proactive approach to tasks.​

QUALIFICATIONS & SKILLS

  • Bachelor’s degree in Marketing, Communications, Business Administration, Journalism, or a related field, or equivalent professional experience.
  • 1-2 years of experience in a marketing role, preferably in a B2B, SaaS, or technology-related company.
  • High-energy, proactive individual with a results-driven, can-do attitude.
  • Strong written, verbal, and interpersonal communication skills, with the ability to present to both small and large groups.
  • Ability to work independently as well as collaboratively with team members.
  • Self-motivated and eager to learn, with a strong ability to take initiative.
  • Highly organized, detail-oriented, and capable of meeting deadlines in a fast-paced environment.
  • Proficiency in Microsoft Office Suite, and familiarity with social media platforms, and basic graphic design tools (e.g. Adobe Suite, Canva) for digital content creation.

PREFERRED QUALIFICATIONS

  • Experience with B2B/SaaS digital marketing, including growing website traffic and social media followers.
  • Strong analytical skills; familiarity with SEO, SEM, CRO, and marketing analytics (Google Analytics, SEMrush, Ahrefs).
  • Experience with website management (Webflow a plus) and content publishing.
  • Knowledge of email marketing, segmentation, A/B testing, and automation tools (HubSpot, Marketo, Pardot).
  • Strong storytelling, editing, and content marketing skills, including blogs, case studies, and marketing materials.
  • Ability to simplify complex topics and optimize content distribution across social media and email.
  • Familiarity with user engagement, market research, and project management tools.
  • Basic video editing skills are a plus.

WHAT’S IN IT FOR YOU?

  • Competitive Salary and Compensation
  • Annual Bonus Based on Personal Performance
  • Medical, Dental, and Vision Insurance
  • Retirement Plan
  • Employee Referral Program
  • 3 Weeks of Paid Time Off Every Year
  • UNLIMITED Sick Time
  • Paid Holidays
  • Fun Fit Fridays Promoting Employee Health and Wellness
  • Collaborative Work Environment

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Apptium participates in the E-Verify program.
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