Chennai, India

SMM Analyst

October 08, 2021

Website Apptium

Type: Full Time

Location: Chennai, Tamil Nadu, India

Apptium Digital Marketing Folks is looking to hire a highly skilled and enthusiastic Social Media Marketing (SMM) Analyst to implement and manage our clients’ social media strategies

The Social Media Marketing (SMM) Analyst will quickly understand and support initiatives that will contribute to the goals and success of client social media campaigns. This role reports to the Digital Marketing Director and works cross-functionally with other teams such as SEO, SEM, content, and web design.

Key Job Functions:

  • Perform daily account management and monitoring of client social media profiles via Facebook, Instagram, Twitter, and LinkedIn
  • Stay up to date with the latest social media best practices and technologies
  • Aid in creating posts on client social media profiles as needed
  • Assist in the maintenance and monitoring of keyword bids, manage daily and monthly budget caps, impression share, quality score, and other important account metrics
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of social media ads in accordance with client goals
  • Generate new paid social campaigns, ad groups, and accounts from initial launch through optimization phase
  • Provide creative copy suggestions and graphic ad templates, as required
  • Generate weekly/monthly client reporting for all major metrics, goals tracking, revenue tracking, and other social media ad initiatives
  • Monitor and administer analytics tools and dashboards, and point out key areas of importance in accordance client goals
  • Communicate to team and management on project development, timelines, and campaign pacing
  • Work closely with the other team members to meet client goals
  • Keep pace with paid search and social media industry trends and developments

Professional Competencies:

  • Passion for social media and digital marketing
  • Outstanding ability to think creatively, and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate thoughts
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organizational, project management and time management skills
  • Teamwork skills and flexibility in multi-tasking


  • At least 3 years of handson experience with social media marketing
  • Experience with social media analytics tools, especially Facebook & LinkedIn
  • Social Media certifications desired
  • BS/BA/BE degree preferred
  • Marketing agency or consultancy experience preferred
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