Chennai, India

SEM Analyst

October 08, 2021

Website Apptium

Type: Full Time

Location: Chennai, Tamil Nadu, India

Apptium Digital Marketing Folks is looking to hire a highly skilled and enthusiastic SEM Analyst to launch and monitor paid search ad campaigns according to client and business requirements.

The Search Engine Marketing (SEM) Analyst will quickly understand and support initiatives that will contribute to the goals and success of client search and social media campaigns. This role reports to the Digital Marketing Director and works cross-functionally with other teams such as SEO, SMM, content, and web design.

Key Job Functions:

  • Perform daily account management of PPC campaigns via Google Ads, Bing, Yahoo, and other search platforms for a variety of clients
  • Assist in the maintenance and monitoring of keyword bids, manage daily and monthly budget caps, impression share, quality score, and other important account metrics
  • Manage and maintain updates for large keyword lists
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with client goals
  • Generate new paid search campaigns, ad groups, and accounts from initial launch through optimization phase
  • Provide creative copy suggestions and graphical ad templates, as required
  • Generate weekly/monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  • Monitor and administer web analytics tools and dashboards, and point out key areas of importance in accordance client goals
  • Communicate to team and management on project development, timelines, and campaign pacing
  • Work closely with the other team members to meet client goals
  • Keep pace with search engine, PPC, and other industry trends and developments

Professional Competencies:

  • Passion for search and digital marketing
  • Outstanding ability to think creatively, and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate thoughts
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organizational, project management and time management skills
  • Teamwork skills and flexibility in multi-tasking


  • At least 3 years of handson experience with paid ads management
  • Experience with Search Ads 360 a plus
  • High-Proficiency in Microsoft Excel
  • Experience with website analytics tools, such as Google Analytics and Google Tag Manager
  • Google Ads/Analytics certifications required
  • BS/BA/BE degree preferred
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